The E-Com Founders

Kick-Start Program

Helping early-stage stores build consistent sales

You’ve built your store and invested in products and marketing — but sales still aren’t coming in consistently. Momentum hasn’t kicked in yet, and it’s hard to know what to fix first. You’re not alone. This is the stage where most early-stage e-commerce store owners get stuck.

The E-Com Founders Kick-Start Program gives you the steps, training, and hands-on support to move past this stage. We cut through the noise and focus on the 6 fundamentals that actually drive consistent sales — then work with you to implement them directly into your store, so you can finally start getting traction.

What you get in the program:

Access to the 6-Step E-Com Kick-Start Course covering products, pricing, store optimisation, key metrics, and AI-powered Meta & Google campaigns
Fortnightly one-on-one coaching to help implement these steps into your store
Hands-on support to make the right changes to your products, store, and ad campaigns to drive sales

Click below to book a discovery call to find out if this program is right for you.

Download The Kick-Start Your E-Com Store Checklist

Download the E-Com Kick-Start Checklist — every step you need to take to start building consistent monthly sales in your store. These are the exact steps I implement with my clients to kick-start their sales. Click below to download your free copy today.

The 6 Steps to Kick-Start Your E-Com Sales

There are six key steps you need to learn and implement in your e-commerce store to kick-start your sales.

Inside this program, we cut through the noise and focus only on what matters. The six steps cover your product range, pricing, store setup, key performance data, and launching AI-powered campaigns on Meta and Google.

Product Optimisation

Before you start doing anything in your e-commerce store, you need to make sure you’ve optimised your product range. If you don’t have the right products selling at the right price, then it doesn’t matter what you do – you still won’t kick-start your sales. To make sure we optimise your product range we will complete the following two steps:

1. Niche, Positioning & Initial Product Range

Pick the niche you are going to target, define how you will position yourself within it, and design your starting product range — including your hero products, add-ons and bundles — to create a minimal viable product range ready to take to market.

2. Pricing, Margins & Profitability

Research the market to set your sales prices based on your competitive position, then calculate your true gross profit margin including landed costs and shipping, and estimate your contribution margin after the cost of ads — so you know each product is financially viable before you go to market.

Website Optimisation

Once you’ve optimised your product range, then the next step is to optimise your website. There’s no point sending traffic to your store if we haven’t optimised your site to maximise your sales from website visitors. We do this by focusing on the following steps:

3. Website & Checkout Optimisation

Optimise your key pages (homepage, category and product pages) to convert visitors into customers, then simplify your checkout process — including payment options, shipping and mobile experience — and set up a welcome flow and abandoned cart and abandoned checkout sequences.

4. Store Metrics & Dashboard Review

Identify the key metrics that matter in your store, learn how to read and interpret them correctly, and set up your E-Commerce Business Dashboard™ to review performance at least weekly — using that data to make smarter, data-driven decisions and drive better results.

Paid Ads Optimisation

Now that we have optimised your products and your website, it’s time to optimise your paid ads. The most important strategy in any successful e-commerce store is paid ads using Meta and Google. We’ll do this by completing the following:

5. Ads Metrics, Targets, Setup & Launch

Identify the key metrics that matter in Meta Ads and Google Ads, learn how to read and interpret them correctly, and calculate your targets so you know what you need to achieve to be profitable — then set up and launch an AI-driven campaign on both platforms.

6. Ad Performance & Optimisation

Set a clear daily, weekly and fortnightly review cadence to monitor the performance of your Meta and Google ad campaigns, and take the right actions at each interval to continuously optimise results and maximise return on your ad spend.

This Is How It Works

This is a 3-month, hands-on, one-on-one coaching programme built for early-stage e-commerce stores. You’ll get access to the 6-Step E-Com Kick-Start Course, fortnightly one-on-one coaching calls, and hands-on support to implement every step directly into your store.